Corvette Expo and Chevys in the Smokies

Corvette Expo: A Legacy of Passion and Performance

The world of automotive enthusiasts is rich with history, but few events resonate as deeply as the Corvette Expo. Established in 1977 by Byron C. Cooper and his brother Ronny, this annual celebration of all things Corvette represents not just a gathering of car lovers but a testament to the enduring legacy of passion for these iconic vehicles.

We can’t wait for the Corvette Expo and Chevys in the Smokies! Make sure to book your stay at the Music Road Resort Hotel and Inn for a memorable experience just minutes from LeConte. Enjoy complimentary breakfasts, heated indoor pools, and a hot tub at the Inn. Plus, outdoor water parks and game rooms offer fun for everyone! Book your stay today!

Byron opened Cooper’s Corvette Center in Knoxville, TN, back in 1967, starting in a modest 4-car garage. Despite struggling to make ends meet, his vision was clear: to provide top-notch repair and customization services for Corvettes. Over time, with help from his brother Ronny, the business flourished, leading them to a larger facility where sales and repairs could combine, further solidifying their foothold within the Corvette community.

The genesis of Corvette Expo came during the early months of 1976 when Byron decided to host a Corvette show at their business location. Despite initial setbacks in finding a suitable venue, Byron's perseverance paid off when he rented The Jacob Building in Knoxville’s Chilhowee Park. The first weekend in March 1977 was a pivotal moment, as Corvette enthusiasts flocked to the expo, paying a mere $2 for general admission, marking the beginning of a legacy that’s still going strong today.

Fast forward to 2022, Corvette Expo celebrated its 45th anniversary, proudly holding the title of the longest-running Corvette event in the nation operated continuously by the same owners. This remarkable legacy took a new turn in 2023 when management transitioned to H&J Promotions, owned by Greg Harris and Steve Jenkins. These seasoned professionals have spent the last 30 years collaborating with Byron and Ronny, learning the ins and outs of the automotive show environment. With their dedication and love for cars, the baton has been passed, but the tradition of excellence continues.

Mark your calendars for the upcoming Corvette Expo from March 19-21, 2026! With an estimated attendance of over 9,000 enthusiasts, it’s a can't-miss event for car lovers. The expo promises a full schedule of activities, including swap meets, car cruises, and various competitions. Here’s a sneak peek at what to expect:

- Thursday, March 19: Opening with the Swap Meet and Sales Corral, along with Corvette Expo Diamond Awards. The Corvettes Cruisin' the Dragon event will also start at 3:30 PM.

- Friday, March 20: More opportunities to engage with vendors and enjoy the Park n' Show Awards.

- Saturday, March 21: Wrap up with final sales, awards at the DJ trailer, and a silent auction that concludes at 3 PM.

With tickets priced at just $20 (kids 12 and under enter free), and plenty of food options available around The LeConte Center, it’s an event suitable for families and enthusiasts alike. Please note that dogs are not allowed inside the venue, but service animals are welcome.

Corvette Expo is here to stay, embracing rain or shine with no refunds—committed to providing an unforgettable experience. So gather your fellow car aficionados and prepare to celebrate the art of the Corvette!

For full details for the Corvette Expo and Chevys in the Smokies, visit corvetteexpo.com

Book your stay directly with the Music Road Resort Hotel and Inn today!